Umm... okay.
It's a flourescent tube so you want your beardie to be somewhere btwn 6-10 inches from it. Absolutely no closer than 4 inches and absolutely no further than 12 inches. That's the range where UVB will actually reach the beardie.
Placement's sorta a pain because you want the bulb to be hitting somewhere the beardie likes to be- I think you and your little mite need to have a chat about his hang out spots!
Second thing... if you can return that bulb, do so. ESU's aren't great products (their UVB output is quite inconsistent) and I could only find the slimline in a 7.0 bulb and a stronger UVB would be a lot better.
For the next time round, pick up a reptisun 10.0. It is hands down the best flourescent tube available and is only $20 online. It should still fit in your ESU fixture. If not, adequate fixtures are quite cheap at Home Depot.
Hope this helps!!!