I agree that this was not the best PR shot for them. My 14 year old son, who loves beardies almost as much as I do, what horrified by this commercial. I told him that it might not be real, but real or not, the beardie looks scared, is trying to find ground for his feet, and we just don't like it.
I don't think it's cool to show a beardie that way, but that is just my opinion.