Awww, poor Geordie boy! <3 Don't you wish you could aloe him up and scratch him better? I use a new, never in my mouth soft toothbrush on our Odahviing when she's shedding. Her lips, chin and nose cause her the most annoyance, so I gently rub the bristles there. It doesn't scrub off not ready to shed scale, but it seems to scratch her itch. She lifts her chin for it now and likes it on her back as well. It seems to make her feel much better, and she associates it with me, like she actually seems to understand that it's mum trying to help her feel better. She's less of a grumps, and it's definitely bonding for us.